It’s odd perhaps for a live theatre company to count its online results. The traditional means of reporting our results would be tracking attendance at our plays (which we do as well, of course)! Nevertheless, we cannot get attendance without getting the word out about our documentary theatre productions, and the cheapest way for us to get the word out is via the Web.
Here is how we fared from September to January, the time period in which we produced Sexy béton, Sexy béton II: Justice, and Sexy béton III: Abandon.
Website
September: 1240 visits
October: 744 visits
November: 1115 visits
December: 485 visits
January: 929 visits
When we eventually re-launch our website, we think we’ll be able to double these numbers monthly. Fingers crossed.
Blog
Yes, the very same one you’re reading! We have no analytics software for it yet. But when we do, you can be sure we will report our results with the same commitment to transparency as we bring to everything else.
Number of followers in September 2009: 14
Number of followers in February 2010: 61
We are still sadly lagging behind Ashton Kutcher. But we’re making progress.
Number of friends of Sexy béton in September: 150
Numbers of friends of Sexy béton in February 2010: 272
YouTube
Porte Parole’s YouTube channel was created in October 2009. Our eight videos have received a total of 2052 views.
Top three videos :
Sexy béton bande-annonce animé (français) : 666
Sexy béton bande-annonce animé (anglais) : 407
Sexy béton III bande-annonce (bilingual) 353
Campaign Monitor (e-mail marketing software)
Number of subscribers, October 2009 (French /English): 810
Number of subscribers, February 2010: 1437
Conclusions?
Rome was not built in a day. And our online communications strategy was not either. We’re pleased that most indicators are trending slowly upwards. And we’re excited about what the future will.
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